Pandora radio online free#

4ДЄ digital and connected life has become the norm, replacing almost all of the old ways we used to consume media. In the following years, online music streaming and Internet radio services have become the fastest growing form of music listening in the US. When iTunes launched in 2001 it revolutionized the music industry. Artist management companies promote and market recordings on behalf of their clients, and consumer electronics companies have become digital music retailers. Traditional lines that once divided artist, publisher, record company, distributor, retail and consumer electronics are now indistinct. 4 This trend has resulted in various threats and opportunities for the music business and their traditional business models. In January 2012, digital music sales surpassed physical musical sales, making up 50,3% of all music sales.

In recent years demand for digital music sales have exploded. In 2006, Tower Records closed all of its 89 US stores, followed by the closing of all Virgin stores in 2009. Between 2000-2012 record store sales declined more than 76%, and CD album sales declined by 50%. Over the past decade, the music industry has faced a gradual decline in traditional record stores and album sales. Pandora will conveniently provide consumers with the best radio listening experience based on their own preferences, and connect artists directly to their fans. Through innovative thinking and by developing new creative sources of revenue, Pandora will be the leading Internet Radio Service with sustainable growth in a competitive global market. PandoraвЂ™s mission is to connect and bring consumers music and comedy to their liking, 3 by using the carefully constructed Music Genome Project a continuously built song catalog, with proprietary algorithms for building personalized playlists for listeners based both on analysis and feedback data from listeners. 2 PandoraвЂ™s dream is to be widely available in all devices where there is Internet connectivity. PandoraвЂ™s vision is to be the global leading online Internet radio service and to have billions of listeners all over the world. This business plan suggests that PandoraвЂ™s profit and sustainability will improve through further refining advertising options, expanding subscription revenue opportunities, generating profitable partnerships with artists, wireless carriers and other online businesses, and exploring the option of merchandise. PandoraвЂ™s ability to achieve and sustain profitability and operating leverage depends on the ability to increase revenue per hour of streaming through increased advertising sales across all delivery platforms, developing new sources of income and through added subscribers.

Pandora radio online free#

Pandora, like most other вЂњfreemiumвЂќ Internet businesses, is struggling to monetize by not being able to convert adequate amounts of free users to subscribers, and face challenges from the increase in cheaper mobile advertising.

1 Despite PandoraвЂ™s strong brand name in the United States, it is increasingly vulnerable as several other online music competitors are entering the market. As of July 31, 2012, Pandora had 150 million registered users, 54.9 of them active listeners. PandoraвЂ™s impressive $101 million revenue is mainly derived from advertising and paying subscribers, but due to expensive music royalty rules, Pandora is struggling to be profitable. Since initiation, stock price has been extremely volatile and steadily declined (see appendices 3).